Project · Wine & Tourism · Moorabool Valley, VIC
Ridgeback Estate Wines
A winery website that brings the cellar door experience online and keeps events, tastings and new releases easy to manage.
Sample project created to show our approach. Business and people are fictional.
Ridgeback Estate Wines is a family-owned vineyard in the Moorabool Valley, producing small-batch shiraz, chardonnay and pinot noir. Alongside the cellar door, the estate hosts long-table lunches, release days and the occasional private function.
Information about the estate was scattered across a basic website, social media and an external ticketing page. Visitors were often unsure about opening times or whether they needed to book, and the team spent too much time answering the same questions by email.
The challenge
A winery website has to do several jobs at once. It needs to feel like the place itself, help first-time visitors plan a trip, sell tickets to events and present the wines in a way that encourages people to visit or order.
The team changes events and releases often, sometimes at short notice when the weather turns. They needed to update the site confidently themselves, without worrying about layouts breaking or plugins causing trouble during their busiest weekends.
What we built
The solution
Plan your visit in one place
A dedicated visit page covers cellar door hours, tasting options, group bookings, accessibility and directions from Geelong and Melbourne, answering the questions the team heard most often.
Events the team controls
Staff add lunches, release days and workshops through a simple event template, with tickets handled by their existing booking platform and linked from each listing.
A wine range worth browsing
Each wine has its own page with tasting notes, vintage details and food pairings, presented with large imagery that reflects the character of the estate.
Support through the busy season
Managed hosting, tested updates and monitoring keep the site fast and stable during peak periods, and the team can contact us whenever they need a hand.
The result
Visitors now arrive knowing what to expect, and event tickets are easy to find and buy. The team updates events and releases themselves in minutes, and repetitive email questions about hours and bookings have eased considerably.
This project combined WordPress website design with our hosting, maintenance and support plan. If you run a cellar door or tourism business, let us know, or read about a similar booking setup for Tidewater Physiotherapy.
We can put a new event up on a Tuesday night and have people booking by Wednesday morning. The site feels like the estate, and we never have to worry about it.
Can a winery website sell event tickets?
Yes. We can link or embed your preferred ticketing platform within each event listing, so visitors can browse and book without leaving the experience feeling disjointed.
Can we add new wines and events ourselves?
Yes. We build simple templates for wines and events so your team can add and update them without needing design or technical skills.
What does ongoing support include?
Managed hosting, tested plugin and core updates, daily backups, security monitoring and help from our team when you need changes or advice.
More work
Other projects
Start a project
Got a website idea, problem or half-finished project?
Tell us where things stand and what you are hoping for. We will come back to you personally with honest next steps, even if that means we are not the right fit.