Sample report

What a 100-point SEO & AI visibility audit looks like

This example shows the format of the report you receive. It is based on a fictional accounting practice so you can see the level of detail without exposing a real client.

Sample data. Business name, scores and findings are illustrative only.

60/100

Overall score

Ledgerline Accountants (sample)

Solid local presence, held back by slow mobile pages, missing structured data and content that AI assistants find hard to quote. Fixing the six priority items below is expected to make the biggest difference first.

Technical health

72

20 checks

Indexing & crawling

64

15 checks

Page speed & Core Web Vitals

48

12 checks

Content & on-page

70

18 checks

Structured data

35

10 checks

Local search

81

10 checks

AI citability

42

15 checks

Findings

Prioritised action plan

High priority

Service pages blocked from indexing

Three service pages carry a leftover "noindex" tag from the staging site, so Google cannot show them in results.

Recommended fix: Remove the tag and request reindexing in Google Search Console.

High priority

Slow loading on mobile

The homepage hero image is over 2 MB and the largest content element appears after more than four seconds on a typical phone connection.

Recommended fix: Compress and resize hero images, serve modern formats and preload the main image.

Medium priority

No business structured data

Search engines and AI assistants have to guess the business name, location and services because no structured data is present.

Recommended fix: Add organisation, local business and service markup to the relevant pages.

Medium priority

Answers buried in long paragraphs

Key facts such as fees, service areas and turnaround times are hidden mid-paragraph, which makes them hard for AI tools to quote.

Recommended fix: Lead each page with a direct answer and add a short questions section.

Quick win

Duplicate page titles

Six pages share the same title tag, which makes them look identical in search results.

Recommended fix: Write a unique, descriptive title for each page.

Quick win

AI crawlers not addressed

The crawler rules file does not mention AI search crawlers and there is no plain-text site summary for AI tools.

Recommended fix: Decide which AI crawlers to allow and publish a short site summary file.

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The full audit covers 100 checks, includes a walkthrough call and costs $1,500 plus GST.

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