SEO & AI Visibility Audit
Find out exactly how search engines and AI see your site
Customers now find businesses through Google, but also through ChatGPT, Perplexity and Google AI Overviews. Our audit checks 100 points across technical SEO, content and AI citability, then tells you in plain language what to fix and in what order.
What the audit covers
The audit is built around 100 specific checks grouped into clear areas. Technical SEO looks at crawling, indexing, redirects, canonical tags, sitemaps and the many small issues that stop pages from appearing in search. Structured data checks whether your business, services, reviews and articles are described in a way machines can reliably read.
Content checks look at whether each important page clearly answers the questions your customers ask, whether pages compete with each other and whether there are gaps a competitor is filling. Core Web Vitals and performance checks measure how quickly and smoothly your pages load on real devices, which affects both rankings and conversions.
Finally, the AI citability section looks at how likely AI assistants are to understand, trust and quote your site. If you would like to see the format before you commit, have a look at our sample audit report.
Why AI visibility now matters
More people are asking AI tools for recommendations instead of scrolling through a page of links. Tools like ChatGPT, Perplexity and Google AI Overviews summarise information from a small number of sources, and they tend to favour sites that are clear, well structured, consistent and easy to verify.
Being one of those sources is not luck. It depends on things you can influence: how clearly your pages state who you are and what you do, whether your details match across the web, how your content is structured and whether AI crawlers can access your site at all.
Our audit checks those signals alongside traditional SEO, because the two overlap heavily. To understand the thinking behind this part of the review, read what is AI citability? and how AI search engines choose sources.
A report you can act on
Automated tools can produce long lists of warnings, many of which do not matter. We review every finding by hand, explain why it matters for your business and rank it by impact and effort. The result is a practical plan rather than a wall of red flags.
Each issue comes with a plain-English explanation and specific guidance your developer, your marketing team or we can follow. We walk you through the findings on a call so you can ask questions and agree on priorities.
If you would like us to carry out the fixes, we can quote on that work or continue with ongoing SEO consulting. For a comparison of what you get from free tools versus a professional review, see free SEO audit vs professional.
What is included
Everything you get
Technical SEO
Crawling, indexing, redirects, canonicals, sitemaps and site architecture checked in detail.
Structured data
Schema markup reviewed so search engines and AI tools understand your business accurately.
Content review
Key pages assessed for clarity, coverage, duplication and gaps against search intent.
Core Web Vitals
Real-world loading, responsiveness and visual stability measured and explained.
AI citability
How ChatGPT, Perplexity and Google AI Overviews are likely to read and quote your site.
Prioritised action plan
Every finding ranked by impact and effort, with a walkthrough call included.
Process
How it works
- 01
Kick-off
We confirm your goals, key services, target areas and access to analytics and Search Console.
- 02
Analysis
We work through all 100 checks using specialist tools and careful manual review.
- 03
Report
You receive a clear written report with findings, explanations and a prioritised plan.
- 04
Walkthrough
We step through the results with you on a call and answer every question.
Pricing
Clear pricing, agreed up front
No hourly surprises. We confirm the scope and the price in writing before any work begins.
$1,500
plus GST, fixed price
- 100-point technical, content and AI review
- Written report with prioritised action plan
- Walkthrough call to discuss findings
- Optional quote to implement the fixes
Related work
SEO & AI Visibility Audit in action
Questions
Questions about SEO & AI Visibility Audit
Still unsure? Ask us directly, we are happy to help.
How long does the audit take?
Most audits are delivered within two to three weeks of kick-off, depending on the size of the site and how quickly we can get access to analytics and Search Console.
What do you need from me?
Your website address, a short chat about your goals and, ideally, read access to Google Analytics and Google Search Console. We can still complete the audit without them, but the findings are richer with that data.
Can I see an example first?
Yes. Our <a href="/services/seo-ai-visibility-audit/sample/">sample report</a> shows the structure, the level of detail and how findings are prioritised.
Does the audit work for any platform?
Yes. We audit WordPress, website builders, custom-built sites and static sites. Recommendations are tailored to whatever your site runs on.
Will you fix the issues you find?
The audit is a standalone, fixed-price report, so you are free to hand it to anyone. If you would like us to make the changes, we will quote on that separately.
Is this worth it for a small business?
If your website brings in enquiries, knowing what is holding it back is usually worth far more than the audit fee. If your site is brand new or very small, we will tell you honestly whether an audit makes sense yet.
Further reading
Helpful articles
What Is AI Citability? A Practical Guide for Business Websites
AI citability describes how likely your content is to be quoted by tools like ChatGPT and Google AI Overviews. Here is what drives it and a checklist to improve yours.
How AI Search Engines Choose Which Sources to Cite
AI search tools do not cite pages at random. Here is how ChatGPT search, Perplexity and Google AI Overviews tend to pick their sources, and what you can do about it.
Free SEO Audit vs Professional Audit: What Automated Tools Miss
A free SEO audit gives you a score and a list of warnings. A professional audit tells you which problems actually matter for your business and what to fix first.
Start a project
Got a website idea, problem or half-finished project?
Tell us where things stand and what you are hoping for. We will come back to you personally with honest next steps, even if that means we are not the right fit.