Project · Trades · Geelong, VIC
Flowright Plumbing & Gas
A plumbing website built for the moment someone has water on the floor and a phone in their hand.
Sample project created to show our approach. Business and people are fictional.
Flowright Plumbing & Gas is a family-run plumbing business covering Geelong, the Bellarine and the Surf Coast. They handle everything from blocked drains and burst pipes to hot water replacements and gas fitting for renovations.
Their previous website was a single page put together years ago. It listed a phone number and not much else, and it rarely appeared when people in their area searched for a plumber. They wanted a site that reflected the quality of their work and brought in the jobs they actually wanted.
The challenge
Plumbing customers fall into two groups. Some have an urgent problem and want to call someone now. Others are planning a hot water upgrade or bathroom renovation and want to compare a few businesses first. The old site served neither group well.
There was also very little for search engines to work with. With no individual service pages and no mention of the suburbs they covered, Flowright was invisible for searches such as hot water repairs in Belmont or gas fitter in Torquay, even though those were jobs they did every week.
What we built
The solution
Call buttons where they matter
A sticky call button on phones and a clear emergency message at the top of every page make it easy for urgent customers to reach the team straight away.
Pages for each service
We wrote dedicated pages for blocked drains, hot water, gas fitting, leak detection and renovations, each explaining the work, common questions and what to expect on the day.
Enquiries with photos
The quote form lets customers attach photos of the problem, so the team can give a more accurate idea of cost and turn up with the right parts.
Local search groundwork
We tidied up the Google Business Profile, added structured data for the business and service area, and built the site so each page targets the searches local customers actually use.
The result
Flowright now has a website that works as hard as they do. Urgent customers can call in one tap, and planned work arrives through the form with photos and details that make quoting faster. The business is showing up for more of the local searches it was previously missing.
The project combined our tradie website design with focused SEO consulting. If you are a tradie who wants more of the right jobs from your website, talk to us or read about another Geelong project, Keystone Build Co.
The photos coming through on the form have been a game changer. We know what we are walking into before we get there, and customers can tell we have taken the time to look.
Do plumbers really need separate pages for each service?
Usually, yes. A page focused on hot water repairs is far more likely to appear for that search than a general list of services, and it gives customers the specific information they are looking for.
Can customers upload photos through the website?
Yes. We built the enquiry form to accept a few photos, which helps the team assess the job and bring the right gear on the first visit.
How long does local SEO take to show results?
It varies with competition and how established the business is. Foundations like a well-structured site and an accurate Google Business Profile tend to help within a few months, with steady gains after that.
Does the site need regular maintenance?
We look after hosting, security and updates, so the business can focus on jobs rather than on the website.
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